Explaining a Chakra Product
Today I learned the hard way that a marketer needs to know the product they’re selling like the back of their hand.
I don’t usually interact directly with customers, but one caught me off guard and started asking a series of questions. One of them landed particularly clean:
The manual states that each tube is tuned to the corresponding frequency of the seven chakras of the spiritual body. A tuning might read something like 417 Hz or 288 Hz.
“How do you arrive at that number?”
I froze.
I found myself trying to reconcile a quantifiable unit with a metaphysical construct in real time. Hertz suddenly felt very literal. Chakras suddenly felt very slippery. I remember awkwardly referring to some scripture, which earned me a polite, slightly puzzled smile from the customer.
Conversation ended. Brows stayed tense.
Later, I went digging for the research behind these frequency mappings, which led me to more research, which led to more references, none of which really solved the original problem cleanly.
Somewhere between physics, belief, tradition, and interpretation, the numbers seem to float.