root@noirquartz:~$
./query –module=engagement
Standard inquiries are filtered.
If you’re serious about measurement,
let’s talk.
I work with a small number of operators at a time. Engagements are selective because the work is hands-on. If you’re running paid media on guesswork, dealing with broken attribution, or building something that needs a measurement layer that actually reflects reality — this is probably the right conversation to start.
Primary Engagement
Performance Marketing
& Analytics Retainer
& Analytics Retainer
Ongoing management of paid channels (Meta + Google) with the measurement infrastructure
to make optimization decisions on signal rather than assumption. Built for operators who
want both execution and the truth underneath it.
- Meta Ads management + creative experimentation
- Google Ads campaign management
- GA4 + GTM setup, maintenance, custom event logic
- Meta Pixel + Conversions API implementation
- Monthly reporting with actual decision-relevant output
- A/B tests & lift studies structured with clear hypotheses
Scoped Project
Analytics Audit &
Infrastructure Build
Infrastructure Build
A one-time engagement to diagnose and rebuild the measurement layer.
For teams who suspect their analytics stack is telling a comfortable story
rather than an accurate one. Delivered with full documentation so it stays maintainable.
- Full GA4 + GTM audit against your actual data needs
- Custom behavioral event taxonomy (intent, depth, return)
- Ghost lead detection & high-effort user segmentation
- CAPI + Pixel alignment for platform reporting accuracy
- Debugging documentation & handoff brief
Scoped Project
Paid Media Audit &
Strategy Diagnostic
Strategy Diagnostic
A structured review of your current Meta or Google campaigns — not a surface-level
checklist but a full diagnostic of structure, creative hypothesis, audience logic,
and whether what’s being measured maps to what’s actually driving outcomes.
- Campaign structure & audience architecture review
- Creative performance analysis with hypothesis mapping
- Attribution model pressure-test
- Funnel drop-off identification & prioritized recommendations
- Written diagnostic with actionable next steps
Advisory
Measurement Strategy
Consultation
Consultation
For teams building or overhauling their analytics stack who need a thinking partner —
not implementation, but architectural oversight. What to measure, why, and how
to build a system that will still make sense in 18 months.
- Session-based or async advisory engagement
- Measurement framework design & event taxonomy planning
- Stack recommendations without vendor bias
- Review of existing GTM / GA4 setup with written notes
// Good Signal — We’ll Work Well Together
+You have a product that works and you’re trying to scale it without scaling waste
+You’ve been burned by attribution that turned out to be coincidence
+You want the person running your campaigns to also build the measurement layer
+You can articulate a hypothesis about why your current marketing isn’t working
+You’re comfortable with decisions taking a week longer to make, but being based on actual data
+You’re in e-commerce, high-ticket services, or a product category where the buying decision isn’t instant
// Noise — Probably Not the Right Fit
−You need a guaranteed ROAS number before any work begins
−You want creative volume over creative experimentation
−You’re looking for someone to execute a strategy you’ve already fully decided on
−Your analytics stack is “fine” and you’d rather not touch it
−You need an agency with a full team, not a specialist operator